Enriched with violet pigments, it provides an instant silver sheen after just one wash, making it ideal for maintaining cool, bright blonde, highlighted or grey hair. Our patented Luminescine formula delivers exceptional colour brilliance, combined with Direct Dyes for cool blonde and silver tone perfection. Enhanced with violet pigments for an instant silver sheen. 

Key Features:

Instant intensity: visible silver sheen after just one use, helping blonde and silver tones stay cool and radiant.
Perfect colour: features a patented luminescine formula and direct dyes for cool blonde and silver colour perfection.
Violet boost: violet pigments enhance colour whilst reducing unwanted yellow tones and brassiness.
Vegan formula: no animal-derived ingredients and formulated without silicones.
Routine: use in combination with toning conditioner and brilliance serum spray as an intensive blonde-toning haircare routine.

Processing time

Leave in for 2-5 minutes, then rinse.

Tracked delivery on all orders, free on orders over £50 + VAT. Click and Collect is available from our Leigh-on-Sea store.