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Formulated with bond-building PLEX technology to achieve perfectly-blended blonde results with up to 90% less hair breakage*. The anti-brass alkaline formula works with a low ammonia content for a gentle shift to break through brass instead of covering it up, perfecting blonde results from roots to ends.\u003cbr\u003e\u003cbr\u003e*Instrumental testing measuring combing resistance of BlondorPlex bleach + BlondorPlex Permanent Cream Toner vs. BlondorPlex bleach alone.\u003c\/p\u003e\n\u003cp\u003e**Available in 5 shades, in-store too. \u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Sienna Beige","offer_id":40680335605830,"sku":"WL020011","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"Pale Silver","offer_id":40680335638598,"sku":"WL020012","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"Ultra Cool Booster","offer_id":40680335671366,"sku":"WL020013","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"Lightest Pearl","offer_id":40680335704134,"sku":"WL020014","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"Crystal Vanilla","offer_id":40680335736902,"sku":"WL020015","price":11.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/FacebookPosts-2023-08-17T154115.265.jpg?v=1692283449"},{"product_id":"wella-invigo-scalp-balance-deep-cleansing-shampoo-2023","title":"Wella Invigo Scalp Balance Deep Cleansing Shampoo 2023","description":"\u003ch1 style=\"text-align: center;\"\u003e\u003cstrong\u003eWella Invigo Scalp Balance Deep Cleansing Shampoo 2023\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch2\u003eA fresh and clean shampoo, with Lotus Extract, to deeply cleanse - lightweight and gentle to hair. 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Ideal for sensitive scalps.\u003c\/h2\u003e\n\u003ch3\u003e \u003cstrong\u003eHaircare Benefits:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch3\u003eDeeply cleanses build-up and residual impurities\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eProvides a purified hair feel\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eFormulation Highlights:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch3\u003eEnergizing formula with Lotus Extract, a caring and refreshing ingredients for imbalanced scalps\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eGentle to hair\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eFor oily scalp\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eCommitted to no animal testing*\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cbr\u003e\u003csmall\u003e*Wella company is a member in International Collaboration on Cosmetics Safety\u003c\/small\u003e\n\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003ch3\u003eLotus Extract\u003c\/h3\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003ch3\u003eApply into wet hair and lather. 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Phase 1 formulated to nourish the hair and to protect it from heat up to 220?C. 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For extra smooth results, finish with styling iron.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":41854185963590,"sku":"WL510126","price":9.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/FacebookAssets-2024-11-13T144230.803.jpg?v=1763115949"},{"product_id":"wella-professionals-eimi-sugar-lift-150ml-volume-lift-spray","title":"Wella Professionals Eimi Sugar Lift 150ml Volume Lift Spray","description":"\u003ch1 style=\"text-align: center;\"\u003e\u003cspan\u003eWella Professionals Eimi Sugar Lift 150ml Volume Lift Spray\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eSugar Spray for voluminous texture - 150ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eHOLD LEVEL 3\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eGet a grip on volume: this rich flexible spray infused with sugar provides lift, shine and touchable grippy texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eHOW TO USE:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eSpray, scrunch, and manipulate. Apply on damp hair to create great texture and volume or use on dry hair for a more settled style.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Ultimate Hair and Beauty","offers":[{"title":"Default Title","offer_id":41858166784070,"sku":"WL580142","price":7.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/FacebookAssets-2024-11-13T144340.750.jpg?v=1763115610"},{"product_id":"wella-eimi-ocean-spritz-150ml-salt-spray-for-beachy-hair-texture","title":"Wella Eimi Ocean Spritz 150ml Salt Spray for Beachy Hair Texture","description":"\u003ch1 style=\"text-align: center;\"\u003e\u003cb\u003eWella Eimi Ocean Spritz 150ml Salt Spray for Beachy Hair Texture\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eSalt Spray for beachy texture 150ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eHOLD LEVEL 2\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eCreate undone beachy texture with this natural mineral salt spray that helps protect hair against dehydration and UV damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eHOW TO USE:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eSpray into dry or slightly damp hair, then scrunch or shape your beach style using your fingers. For even more chunky texture, blow dry after shaping.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":41858212266054,"sku":"WL550130","price":7.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/FacebookAssets-2024-11-13T144419.725.jpg?v=1763115450"},{"product_id":"wella-eimi-shape-me-48hr-shape-memory-hair-gel-150ml","title":"Wella Eimi Shape Me 48hr Shape Memory Hair Gel 150ml","description":"\u003ch1 style=\"text-align: center;\"\u003e\u003cspan\u003eWella Eimi Shape Me 48hr Shape Memory Hair Gel 150ml\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eHOLD LEVEL 2\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eThis heat-activated hair gel formulated with memorising polymer complex helps to shape or blow-dry hair the way you want and keep the look up to 48h.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eHOW TO USE:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eTake a small amount in your hand and rub them together. Apply evenly on wet or dry hair from roots to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-size: x-large;\"\u003eAVAILABLE IN SIZES: 150 ML\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":41858244837446,"sku":"WL520188","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/FacebookAssets-2024-11-13T144045.821.jpg?v=1763115678"},{"product_id":"wella-ultimate-repair-shampoo","title":"Wella Ultimate Repair Shampoo","description":"\u003ch3\u003eWella Ultimate Repair Shampoo \u003c\/h3\u003e\n\u003cp\u003eA rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses hair with a luxurious lather. 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