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Illuminates the hair and adds a fashionable touch of colour. Ammonia free\/ Does not lighten hair colour. Different Toners can be mixed to achieve more tailored results. The MOONSTONE CLEAR mixing shade allows the intensity of pastel effects to be diluted and tempered as desired.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eDouble technology Lumiplex:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003eLumidust technology was inspired by the strobing makeup technique and is formulated with micro-pigments that transform invisible light into a multi-dimensional shimmer that enhances dull hair, filling it with radiance and shine.\u003c\/h2\u003e\n\u003ch2\u003eThe Plex 2.0 technology combats the visible signs of hair ageing and eliminates colour flaws from previous services to achieve impeccable, consistent blonde shades and hair that is silky to the touch.\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\n\u003cstrong\u003ePurifying effect:\u003c\/strong\u003e Neutralises and purifies hair colour to remove any unwanted tones. Corrects and eliminates colour flaws. 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Large enough for 2 full applications on long hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"sqs-block-image-figure\n              intrinsic\" id=\"yui_3_17_2_1_1585564245630_85\"\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_7_1427212252806_8753\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1585564245630_118\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper\n          layout-caption-hidden\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1585564245630_117\"\u003e\n\u003cfigure class=\"sqs-block-image-figure\n              intrinsic\" id=\"yui_3_17_2_1_1585564245630_116\"\u003e\n\u003cdiv class=\"image-block-wrapper\n                lightbox\n                \n          \n        \n                has-aspect-ratio\" data-animation-role=\"image\" data-description=\"\" data-lightbox-theme=\"dark\" id=\"yui_3_17_2_1_1585564245630_115\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\"\u003e\n\u003cdiv class=\"col sqs-col-12 span-12\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1579551756338_73687\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003ch3\u003eHOW TO USE\u003c\/h3\u003e\n\u003cp class=\"\"\u003ePrepare the customer by spreading the barrier cream along the face’s outline.\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eWear disposable gloves\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eSpread the haircolor 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It's the sustainable solution with various, enhanced shades to suit every desire. \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eInnovative Hybrid Technology:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAn innovative formula with Glucamine Nature Tech, a hybrid technology that provides maximum coverage and ultra-real colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eDouble Pigmentation Power:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eGreater penetration and clarity of colour thanks to a new evolution in the pigment release system.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eVegan Collagen:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAn innovative biotechnological complex to give both hair and scalp additional resilience and protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Please note, the mixing ratio is different to Recover although the shades will be like for like in color\/Shades will be updated to in stock once available\u003c\/em\u003e\u003c\/p\u003e\n\u003cul class=\"accordion-list\"\u003e\n\u003cli class=\"accordion-link opened\"\u003e\n\u003ch2\u003e\u003ca\u003eBenefits\u003cspan class=\"accordion--iconLink\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv class=\"accordion-content\"\u003e\n\u003cp\u003e100% coverage that doesn’t oversaturate. Maximun colouring power. Absolute clarity, tone and glow. Hybrid technology for greater reliability, precision and control. Double pigmentation power. Outstanding hair quality. Designed to all hair types.\u003c\/p\u003e\n\u003cul class=\"accordion-list\"\u003e\n\u003cli class=\"accordion-link opened\"\u003e\n\u003ch2\u003e\u003ca\u003eApplications\u003cspan class=\"accordion--iconLink\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv class=\"accordion-content\"\u003e\n\u003cp\u003eUsing a 1:1.5 ratio, mix with 4.5% (15 vol)\/ 7.5% (25 vol)\/ 10.5% (35 vol) Under Activating Cream, depending on diagnosis. Apply on dry hair. Processing time 25 - 45 min. Lather hair dye with some lukewarm water and rinse thoroughly. Wash hair using a suitable shampoo. Rinse with plenty of lukewarm water and then dry as usual. Reserved for professionals.\u003c\/p\u003e\n\u003cul class=\"accordion-list\"\u003e\n\u003cli class=\"accordion-link opened\"\u003e\n\u003ch2\u003e\u003ca\u003eTechnology\u003cspan class=\"accordion--iconLink\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv class=\"accordion-content\"\u003e\n\u003cp\u003eGlucamine Nature Tech, our new, highly effective hybrid technology that boasts the first naturally sourced alkalising agent, obtained from biodegradable plant sugars, and low ammonia content for outstanding colour results: maximun coverage, long-lasting and greater colour reality; anti-metal protection to prevent damage from oxidation; and a more sustainable, natural formula. Vegan collagen care, a novel complex of biotechnological origin that provides resilience and protection to the scalp and hair.\u003c\/p\u003e\n\u003cul class=\"accordion-list\"\u003e\n\u003cli class=\"accordion-link opened\"\u003e\n\u003ch2\u003e\u003ca\u003eIngredients\u003cspan class=\"accordion--iconLink\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv class=\"accordion-content\"\u003e\n\u003cp\u003eWater (Aqua) (Eau), Cetearyl Alcohol, Propanediol, Cocamide MEA, Ethanolamine, Stearic Acid, Oleic Acid, Octyldodecanol, Triolein, Ammonia, Sodium Laureth Sulfate, 2-Methylresorcinol, 4-Amino-2-Hydroxytoluene, 4-Chlororesorcinol, Caesalpinia Spinosa Gum, Ceteareth-23, Chenopodium Quinoa Seed Extract, Citric Acid, Dimethylglucamine, Disodium EDTA, Glycine Max (Soybean) Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Soy Protein, Lens Esculenta (Lentil) Seed Extract, m-Aminophenol, Polyquaternium-22, Potassium Sorbate, Proline, Rice Amino Acids, Saccharomyces Ferment Lysate Filtrate, Sodium Ascorbate, Sodium Benzoate, Sodium Hydrosulfite, Sodium Sulfite,, Tetrasodium Etidronate, Tocopherol, Toluene-2,5-Diamine Sulfate, Zingiber Officinale (Ginger) Root Extract, Fragrance (Parfum), Acetyl Cedrene, Tetramethyl 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colour system that delivers intense vibrant results on natural \u0026amp; coloured hair – No need to pre-lighten.\u003c\/div\u003e\n\u003cdiv class=\"product_header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product_header\"\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product_header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product_bullet\"\u003e• Intense reds, coppers \u0026amp; magenta.\u003cbr\u003e• On-scalp formula.\u003c\/div\u003e\n\u003cdiv class=\"product_volume\"\u003e• 100ml\u003c\/div\u003e\n\u003cdiv class=\"product_volume\"\u003e• 1:1 mixing ratio\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ASP","offers":[{"title":"Red","offer_id":55988174913920,"sku":"ELXBRRED","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"Red Copper","offer_id":55988174946688,"sku":"ELXBRRCO","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"Red Violet","offer_id":55988175012224,"sku":"ELXBRRVI","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"Magenta","offer_id":55988175044992,"sku":"ELXBRMAG","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/bred_gal_big_2-1.jpg?v=1756301875"},{"product_id":"asp-b-brown-permanent-colour","title":"ASP b:BROWN Permanent Colour","description":"\u003ch3\u003eASP b:BROWN Permanent Colour\u003c\/h3\u003e\n\u003cdiv id=\"content_tab_description\" class=\"tab-content tab-description\"\u003e\n\u003cdiv class=\"tab-content-inner\"\u003e\n\u003cdiv class=\"tab-content-scroll\"\u003e\n\u003cdiv class=\"product_header\"\u003e\n\u003cdiv class=\"product_bullet\"\u003e\n\u003cdiv class=\"product_copy\"\u003e\n\u003cdiv class=\"product_header\"\u003eLift \u0026amp; colour system that delivers soft brown results on natural \u0026amp; coloured hair – no need to pre-lighten.\u003c\/div\u003e\n\u003cdiv class=\"product_header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product_header\"\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product_header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product_bullet\"\u003e• On-scalp formula.\u003cbr\u003e• Perfect for all dark hair types.\u003c\/div\u003e\n\u003cdiv class=\"product_volume\"\u003e• 100ml\u003c\/div\u003e\n\u003cdiv class=\"product_volume\"\u003e• 1:1 mixing ratio\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ASP","offers":[{"title":"B4","offer_id":55988218331520,"sku":"ELXBBB4","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"B6","offer_id":55988218364288,"sku":"ELXBBB6","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"B8","offer_id":55988218397056,"sku":"ELXBBB8","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/bbrown_gal_big_2-1.jpg?v=1756301874"},{"product_id":"asp-elixir-intensives-permanent-colour","title":"ASP Elixir Intensives Permanent Colour","description":"\u003ch3\u003eASP Elixir Intensives Permanent Colour \u003c\/h3\u003e\n\u003cdiv class=\"tab-content tab-description\" id=\"content_tab_description\"\u003e\n\u003cdiv class=\"tab-content-inner\"\u003e\n\u003cdiv class=\"tab-content-scroll\"\u003e\n\u003cdiv class=\"product_header\"\u003e\n\u003cdiv class=\"product_bullet\"\u003e\n\u003cdiv class=\"product_copy\"\u003e\n\u003cdiv class=\"product_header\"\u003eCustom blend the perfect shade with pure concentrated pigments for unlimited colour creation. Intensify or neutralise results to create personalised, bespoke colour.\u003c\/div\u003e\n\u003cdiv class=\"product_header\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product_header\"\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product_header\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product_bullet\"\u003e• Intensify tone.\u003cbr\u003e• Reduce unwanted tones.\u003cbr\u003e• Use with any Elixir shade.\u003c\/div\u003e\n\u003cdiv class=\"product_volume\"\u003e• 60ml\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ASP","offers":[{"title":"0.1","offer_id":55988374274432,"sku":"ELXINT01","price":6.95,"currency_code":"GBP","in_stock":true},{"title":"0.2","offer_id":55988374307200,"sku":"ELXINT02","price":6.95,"currency_code":"GBP","in_stock":true},{"title":"0.3","offer_id":55988374339968,"sku":"ELXINT03","price":6.95,"currency_code":"GBP","in_stock":true},{"title":"0.4","offer_id":55988374372736,"sku":"ELXINT04","price":6.95,"currency_code":"GBP","in_stock":true},{"title":"0.6","offer_id":55988374405504,"sku":"ELXINT06","price":6.95,"currency_code":"GBP","in_stock":true},{"title":"0.7","offer_id":55988374438272,"sku":"ELXINT07","price":6.95,"currency_code":"GBP","in_stock":true},{"title":"0.76","offer_id":55988374471040,"sku":"ELXINT076","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/intensives_gal_big_2-1.jpg?v=1756301872"},{"product_id":"loreal-professionnel-majirel-cool-cover-permanent-hair-colour-60ml-new","title":"L'Oréal Professionnel Majirel Cool Cover Permanent Hair Colour 60ml *NEW*","description":"\u003ch1 style=\"text-align: center;\"\u003eL'Oréal Professionnel Majirel Cool Cover Permanent Hair Colour 60ml \u003cem\u003eNEW\u003c\/em\u003e\n\u003c\/h1\u003e\n\u003ch2\u003eL'Oréal Professionnel Majirel Cool Cover 60ml is a professional permanent hair colour range designed to deliver long-lasting, cool-toned results with high resistance and intense neutralisation.\u003c\/h2\u003e\n\u003cp\u003eWhether you're working with brunettes, blondes, or greys, the Cool Cover range provides consistent, even colour with ultra-cool reflects to neutralise warmth and create a clean, polished finish. With advanced odour-trapping technology and a vegan-friendly formula, it supports a professional, comfortable experience for both colourist and client.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWide Shade Range\u003c\/strong\u003e: Choose from a spectrum of cool-toned browns, blondes, and ash shades\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExtreme White Coverage\u003c\/strong\u003e: Covers up to 100% white hair with smooth, even results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOdour Trapping Technology\u003c\/strong\u003e: Reduces ammonia scent for enhanced comfort in the salon\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVegan Formula\u003c\/strong\u003e: Free from animal-derived ingredients, suitable for sustainable salons\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCreamy Texture\u003c\/strong\u003e: Enables effortless mixing and accurate application on dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMix in a 1:1.5 ratio with OTT Cream Oxydant (e.g. 60ml colour + 90ml developer)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse only non-metallic tools and wear disposable gloves\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply to dry hair using standard Majirel Cool Cover techniques\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDevelop for up to 35 minutes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEmulsify, rinse thoroughly, then shampoo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDeveloper Guidance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e12.5 vol (3.75%)\u003c\/strong\u003e: Lifts up to 1½ levels – suitable for refreshing ends or gentle tone adjustments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e20 vol (6%)\u003c\/strong\u003e: Lifts up to 2 levels – ideal for white hair coverage or same-level colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e30 vol (9%)\u003c\/strong\u003e: Lifts up to 3 levels – suitable for stronger lift and enhanced coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMajirel Cool Cover 60ml is ideal for professionals delivering radiant ash blonde shades with reliable grey coverage and salon-grade performance.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"5","offer_id":56558847459712,"sku":"MJ1100C5","price":8.35,"currency_code":"GBP","in_stock":true},{"title":"5.1","offer_id":56558847492480,"sku":"MJ110C51","price":8.35,"currency_code":"GBP","in_stock":true},{"title":"5.17","offer_id":56558847525248,"sku":"MJ11C517","price":8.35,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":56558847558016,"sku":"MJ1100C6","price":8.35,"currency_code":"GBP","in_stock":true},{"title":"6.1","offer_id":56558847590784,"sku":"MJ110C61","price":8.35,"currency_code":"GBP","in_stock":true},{"title":"6.17","offer_id":56558847623552,"sku":"MJ11C617","price":8.35,"currency_code":"GBP","in_stock":true},{"title":"7","offer_id":56558847656320,"sku":"MJ1100C7","price":8.35,"currency_code":"GBP","in_stock":true},{"title":"7.1","offer_id":56558847689088,"sku":"MJ110C71","price":8.35,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":56558847721856,"sku":"MJ1100C8","price":8.35,"currency_code":"GBP","in_stock":true},{"title":"8.1","offer_id":56558847754624,"sku":"MJ110C81","price":8.35,"currency_code":"GBP","in_stock":true},{"title":"9","offer_id":56558847787392,"sku":"MJ1100C9","price":8.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/majirelcool60ml.jpg?v=1757928139"},{"product_id":"loreal-professionnel-majirel-high-lift-permanent-hair-colour-60ml-new","title":"L'Oréal Professionnel Majirel High Lift Permanent Hair Colour 60ml *NEW*","description":"\u003ch1 style=\"text-align: center;\"\u003e\u003cspan\u003eL'Oréal Professionnel Majirel High Lift Permanent Hair Colour 60ml \u003cem\u003eNEW\u003c\/em\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eNew Majirel by L’Oréal Professionnel offers faster, smoother mixing \u0026amp; easier application* with up to 2x less ammonia odour* due to its odour trapping technology.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eA must-have permanent hair colour with up to 100% white hair coverage* and reliable results.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis iconic Créme de Beaute delivers even rich colour from root to tip with a caring complex for up to 3x softer hair**.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMajirel is perfectly paired with Odour Trapping Technology Oxydant, for up to 2x less ammonia odour*. Provides true-to-tone, long lasting colour across a wide assortment of shades.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"HIGH LIFT BEIGE","offer_id":56558985576832,"sku":"MJ110HLB","price":8.95,"currency_code":"GBP","in_stock":true},{"title":"HIGH LIFT NEUTRAL","offer_id":56559290581376,"sku":"MJ110HLN","price":8.95,"currency_code":"GBP","in_stock":true},{"title":"HIGH LIFT VIOLET","offer_id":56559290614144,"sku":"MJ110HLV","price":8.95,"currency_code":"GBP","in_stock":true},{"title":"HIGH LIFT ASH PLUS","offer_id":56559290646912,"sku":"MJ11HLAP","price":8.95,"currency_code":"GBP","in_stock":true},{"title":"HIGH LIFT ASH VIOLET","offer_id":56559290679680,"sku":"MJ11HLAV","price":8.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/MAJIRELHIGHLIFT_EN_01.webp?v=1757930097"},{"product_id":"wella-color-xpress-60ml","title":"Wella Color Xpress 60ml","description":"\u003ch3\u003eWella Color Xpress 60ml\u003c\/h3\u003e\n\u003cp\u003eWella Professionals Color Xpress is a non-progressive permanent hair colour for up to 100% grey coverage in only 10 minutes.\u003c\/p\u003e\n\u003cp\u003eDesigned with cutting-edge ControlX Technology, exclusive built-in Metal Purifier and ME+. Get fast, reliable results thanks to cutting-edge ControlX Technology that pulls the dyes together quickly like a magnet so colour is formed rapidly.\u003c\/p\u003e\n\u003cp\u003eIt then prevents the colour from over-processing, ensuring reliable, long-lasting results. Available in 9 shades, all suitable for brush and bowl application, the formula is vegan and packed in a 100% recycled tube and fully recyclable carton box.\u003c\/p\u003e\n\u003cp\u003eGood to know:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNon-progressive permanent hair colour for up to 100% grey coverage in only 10 minutes\u003c\/li\u003e\n\u003cli\u003eDesigned with cutting-edge ControlX Technology, exclusive built-in Metal Purifier and ME+\u003c\/li\u003e\n\u003cli\u003e9 shades to be mixed 1:1 with Welloxon Perfect, suitable for brush and bowl or bottle application\u003c\/li\u003e\n\u003cli\u003eVegan formula packed in a 100% recycled tube* and fully recyclable folding carton *95% post-consumer recycled aluminium and 5% post-industry recycled aluminium\u003c\/li\u003e\n\u003cli\u003eMaximise agenda and do more clients per day. Smart shade palette, reliable results, easy to learn and use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"2\/Black","offer_id":56703495307648,"sku":"CX010002","price":10.25,"currency_code":"GBP","in_stock":true},{"title":"4\/Dark Brown","offer_id":56703495340416,"sku":"CX010004","price":10.25,"currency_code":"GBP","in_stock":true},{"title":"5\/Light Brown","offer_id":56703495373184,"sku":"CX010005","price":10.25,"currency_code":"GBP","in_stock":true},{"title":"6\/Dark Blonde","offer_id":56703495405952,"sku":"CX010006","price":10.25,"currency_code":"GBP","in_stock":false},{"title":"7\/Medium Blonde","offer_id":56703495438720,"sku":"CX010007","price":10.25,"currency_code":"GBP","in_stock":false},{"title":"8\/Light Blonde","offer_id":56703495471488,"sku":"CX010008","price":10.25,"currency_code":"GBP","in_stock":true},{"title":"9\/Very Light Blonde","offer_id":56703495504256,"sku":"CX010009","price":10.25,"currency_code":"GBP","in_stock":false},{"title":"10\/Lightest Blonde","offer_id":56703495537024,"sku":"CX010010","price":10.25,"currency_code":"GBP","in_stock":true},{"title":"7\/1 Medium Blonde Ash","offer_id":56703495569792,"sku":"CX010071","price":10.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/wella-professionals-color-xpress-60ml-45804-p.png?v=1760628839"},{"product_id":"loreal-professionnel-dia-light-hyaluronic-acidic-gloss-colour","title":"L'Oréal Professionnel Dia Light Hyaluronic Acidic Gloss Colour","description":"\u003ch1 style=\"text-align: center;\"\u003eL'Oréal Professionnel Dia Light Hyaluronic Acidic Gloss Colour\u003c\/h1\u003e\n\u003ch2\u003e\n\u003cspan\u003eThe Hyaluronic Acid instantly replenishes lost moisture by enrobing the hair fiber in a hydrating film.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAll shades will be available in a larger, 60ml tube. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003ePREPARATION:\u003cbr\u003e\u003c\/strong\u003eWear suitable disposable gloves.\u003cbr\u003e- Use exclusively with the recommended Diactivateurs 6 vol. (1.8%) or 9 vol. (2.7%).\u003cbr\u003e- Use only the indicated proportions outlined on both the carton and the tube\u003cbr\u003e- When a shaker (bottle) is used, open immediately after mixing to avoid the shaker (bottle) bursting and the product overflowing.\u003cbr\u003e\u003cbr\u003eIn a bowl or an applicator shaker (bottle):\u003cbr\u003e- Mix 60 ml (1 tube) of Dia light coloration cream.\u003cbr\u003e- Then add 90 ml of Diactivateur 6 vol.(1.8%) or 9 vol.(2.7%), according to the result required.\u003cbr\u003eQuantities of product can be increased if more is required, provided that you always mix using a 1: 1.5 ratio.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2.APPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e- Wear suitable disposable gloves.\u003cbr\u003e- Do not use metallic tools (bowl, comb…).\u003cbr\u003e- Rinse the hair thoroughly after the development time\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDirections of use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOn dry hair, apply the mixture, using a bottle or a brush.\u003cbr\u003e- Development time: 20 min.\u003cbr\u003e- Emulsify gently, rinse thoroughly and shampoo with Metal Detox or Vitamino Color Spectrum.\u003cbr\u003eFor a toning application, apply the mixture, using a bottle or a bowl \u0026amp; brush to shampooed, towel-dried hair, development time: 5-20 minutes\u003cbr\u003edepending on desired outcome.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e-Instantly fights dryness*, one of the first signs of damage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Strengthens hair after bleach\/Up to 3x less breakage**\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Replenishes 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