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The gentle formula minimizes damage to the hair while providing maximum coverage and shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-grade activator\u003c\/li\u003e\n\u003cli\u003eOptimal performance and long-lasting shades\u003c\/li\u003e\n\u003cli\u003eGentle formula for minimal damage to the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn addition, its large volume packaging offers great value for money, making it an essential addition to any salon or professional hairstylist's toolkit\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":31571613679686,"sku":"E034720","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/9vol.jpg?v=1760955983"},{"product_id":"loreal-dia-activateur-15-vol-1-litre","title":"L'Oreal Dia Activateur 15 Vol 1 Litre","description":"\u003ch1 class=\"page-title\" style=\"text-align: center;\"\u003e\u003cspan class=\"base\" data-ui-id=\"page-title-wrapper\" itemprop=\"name\"\u003eDia Activateur 15 Vol 1000ml by L’Oréal Professionnel\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003eThe L'Oréal Dia Activateur 15 Vol is a top-notch creme peroxide created specifically to be used with Dia Light and\u003cspan\u003e Dia Richesse\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ehair colours. This product guarantees the best results, delivering vibrant and long-lasting colour while also keeping your hair healthy. Its smooth texture makes it simple to mix and apply, ensuring that every strand gets even coverage from root to tip. Additionally, the formula works to reduce any damage caused by colouring, leaving your hair looking gorgeous and in great condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-quality creme peroxide\u003c\/li\u003e\n\u003cli\u003eDesigned for use with Dia Light and Dia Richesse\u003c\/li\u003e\n\u003cli\u003eEnsures vibrant and long-lasting color while maintaining hair health\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou can trust in L'Oreal Professionnel's  expertise when it comes to salon-quality products for professional-level results each time you decide on a new hue for your locks.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":31571619577926,"sku":"E034730","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/15vol.jpg?v=1760956096"},{"product_id":"loreal-cream-oxydant-20-volume-100ml","title":"L'Oreal Cream Developer Oxydant Creme 20 Volume (1000ml)","description":"\u003ch1\u003e\u003cspan\u003eL'Oreal Cream Oxydant 20 volume (1000ml)\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\n\u003cspan\u003eL'Oréal Professionnel Oxydant Creme Developer 2\u003c\/span\u003e\u003cspan\u003e0 vol \u003c\/span\u003e\u003cspan\u003eis quality peroxide aimed to get the best results out of L'Oréal Majirouge, Majirel and Majiblond Ultra colourants. L'Oreal Oreor Crème Developer is a permanent developing crème that is mixed with hair colour to lift the hair to the desired colour.\u003c\/span\u003e\n\u003c\/h2\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":31685166661702,"sku":"LO070008","price":10.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/Loreal_Oxydant_20vol.jpg?v=1731931005"},{"product_id":"loreal-cream-oxydant-40-volume-1000ml","title":"L'Oreal Cream Developer Oxydant Creme 40 Volume (1000ml)","description":"\u003ch1\u003e\u003cspan\u003eL'Oréal Professionnel Oxydant Creme Developer 40 Vol, 1 Litre\/1000ml\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eL'Oréal Professionnel Oxydant Creme Developer 40 Vol, 1 Litre\/1000ml, is quality peroxide aimed to get the best results out of L'Oréal Majirouge, Majirel and Majiblond Ultra colourants. LOreal Oreor Crème Developer is a permanent developing crème that is mixed with hair colour to lift the hair to the desired colour.\u003c\/span\u003e\u003c\/h2\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":31723869438022,"sku":"LO070006","price":10.65,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/Loreal_oxydant_40vol.webp?v=1731931190"},{"product_id":"loreal-cream-oxydant-30-volume-1000ml","title":"L'Oreal Cream Developer Oxydant Creme 30 Volume (1000ml)","description":"\u003ch1\u003e\u003cspan\u003eL'Oreal Cream Oxydant 30 volume (1000ml)\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eL'Oréal Professionnel Oxydant Creme Developer 30 vol is quality peroxide aimed to get the best results out of L'Oréal Majirouge, Majirel and Majiblond Ultra colourants. L'Oreal Oreor Crème Developer is a permanent developing crème that is mixed with hair colour to lift the hair to the desired colour.\u003c\/span\u003e\u003c\/h2\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":31883710169158,"sku":"LO070009","price":10.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/LOreal_Oxydant_30_vol.webp?v=1731931163"},{"product_id":"loreal-dia-activateur-6-vol-1-litre","title":"L'Oreal Dia Activateur 6 Vol 1 Litre","description":"\u003ch1 class=\"page-title\" style=\"text-align: center;\"\u003e\u003cspan class=\"base\" data-ui-id=\"page-title-wrapper\" itemprop=\"name\"\u003eDia Activateur 6 Vol 1000ml by L’Oréal Professionnel\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003eMeet the Dia Activateur 6 Vol 1000ml by L'OrealProfessionnel, your go-to créme peroxide activator and developer for flawless Dia Light and Dia Richesse colors. Ideal for professionals and home users seeking vibrant, long-lasting results. Discover how this product can transform your coloring experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 6 Vol for optimal color activation.\u003c\/li\u003e\n\u003cli\u003eIdeally suits Dia Light and Dia Richesse shades.\u003c\/li\u003e\n\u003cli\u003eComes in a generous 1000ml size, great for multiple applications.\u003c\/li\u003e\n\u003cli\u003eEasy-to-use créme formula ensures smooth application.\u003c\/li\u003e\n\u003cli\u003eTrusted by professionals for consistent, vibrant creme results.\u003c\/li\u003e\n\u003cli\u003eThe perfect cream activator and developer for achieving salon-quality hair colour at home.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":31887686434886,"sku":"E034710","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/6vol.jpg?v=1760955908"},{"product_id":"loreal-professionnel-tecni-art-fix-design","title":"L'Oréal Professionnel Tecni Art  Fix Design (200ml)","description":"\u003ch1\u003e\u003cspan\u003eL'Oréal Professionnel Tecni Art  Fix Design (200ml)\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eL’Oréal Professionnel TECNI.ART Fix Design is a directional fixing and finishing pump spray for high precision application. It brings a natural-looking shine holds styles all day long. \u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003eThe non-aerosol hairspray that gives a texturised effect to short hair and delivers a strong, lasting hold to long hair.\u003c\/h3\u003e\n\u003ch3\u003eSpecially formulated to tame frizz and pesky flyaways, the thermo-modelling spray effortlessly revives locks leaving a natural-looking shiny finish without any visible residue. Topped with a directional pump dispenser.\u003c\/h3\u003e\n\u003ch3\u003e\u003cem\u003eSuitable for all hair types.\u003c\/em\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cem\u003eForce 5 \u003c\/em\u003e\u003c\/h3\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":32068553605190,"sku":"TA500207","price":10.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/tecniart_fix_design.webp?v=1730284889"},{"product_id":"loreal-professionnel-tecni-art-liss-control-cream-150ml","title":"L'Oréal Professionnel Tecni Art Liss Control Cream 150ml *NEW*","description":"\u003ch3\u003eL'Oréal Professionnel Tecni.ART Liss Control 150ml is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esmooth control gel-cream\u003c\/strong\u003e, 24h-hour humidity control.\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eHairstyle:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003eFrom extra-sleek to supple blowdries with shine \u0026amp; softness. \u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003eApply 1 to 2 hazelnut-size drops onto shampooed and towel dried hair. Spread evenly with a comb on to lengths and ends. For smooth results, blow-dry hair. To control curls’ definition, allow to dry naturally.\u003c\/h3\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":32075726880838,"sku":"TA440214","price":13.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/547542_0.jpg?v=1754046019"},{"product_id":"loreal-blond-studio-9-level-lift-lightening-powder","title":"L'Oreal Blond Studio 9 Level Lift Lightening Powder","description":"\u003ch1 style=\"text-align: left;\"\u003e\u003cspan\u003eL'Oreal Blond Studio 9 Level Lift Lightening Powder\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan\u003eThe first L’Oréal Professionnel lightening powder  to bring up \u003cstrong\u003eto 9 levels of lift \u0026amp; improved hair cosmeticity. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan\u003eBlond Studio 9 is a perfectly engineered tool to fulfill any and all your blonde desires. \u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\n\u003cspan\u003e\u003cstrong\u003eBlond\u003c\/strong\u003e \u003cstrong\u003eStudio\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e9 L\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eightening\u003c\/span\u003e\u003cspan\u003e P\u003c\/span\u003e\u003cspan\u003eowder\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003cstrong\u003eup to 9 levels of lift, improved hair\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ecosmeticity\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, high-performance formula, \u003c\/span\u003e\u003cspan\u003efast\u003c\/span\u003e\u003cspan\u003e take-off optimal \u003c\/span\u003e\u003cspan\u003eadherence\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003ecreamy\u003c\/span\u003e\u003cspan\u003e texture \u0026amp; perfect \u003c\/span\u003e\u003cspan\u003eneutralisation\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eIdeal\u003c\/span\u003e\u003cspan\u003e for \u003c\/span\u003e\u003cspan\u003efoiled\u003c\/span\u003e\u003cspan\u003e, open air and on-scalp techniques.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":32078556364870,"sku":"BS060052","price":25.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/loreal-blond-studio-9-levels-lightening-powder.jpg?v=1642691988"},{"product_id":"loreal-professional-inoa-rich-oxydant-1-litre-1000ml","title":"L'Oreal Professional INOA Rich Oxydant 1 Litre \/ 1000ml","description":"\u003ch1\u003e\u003cspan\u003eL'Oreal Professional INOA Rich Oxydant 1 Litre \/ 1000ml\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eL'Oréal Professionnel INOA Oxydant Riche is the first oxydant to contain oil to activate the ODS technology. Delivers 16 applications. INOA Colour Tubes must be used with the INOA Oxydant.\u003c\/span\u003e\u003c\/h2\u003e","brand":"L'Oreal","offers":[{"title":"10 Vol (3%)","offer_id":32093313368134,"sku":"IS070071","price":10.45,"currency_code":"GBP","in_stock":true},{"title":"20 Vol (6%)","offer_id":32093313400902,"sku":"IS070069","price":10.45,"currency_code":"GBP","in_stock":true},{"title":"30 Vol (9%)","offer_id":32093313433670,"sku":"IS070070","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/inoa_10.png?v=1613054221"},{"product_id":"pump-for-montibello-matrix-loreal-bottles","title":"Pump for Montibello \/ Matrix \/ L'Oreal bottles","description":"\u003ch2 style=\"text-align: center;\"\u003ePumps for any of the Montibello or L'Oreal 1L (1000ml) or 750ml bottles.\u003c\/h2\u003e","brand":"Ultimate Hair and Beauty","offers":[{"title":"750ml","offer_id":32098030714950,"sku":"13205","price":0.5,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":32098030747718,"sku":"13209","price":0.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/kadus-professional-shampoo-conditioner-pump-1000ml-p16838-31376_image.jpg?v=1613054223"},{"product_id":"loreal-blond-studio-multi-techniques-8-level-lift-bleach-bonder-inside","title":"L'Oreal Blond Studio Multi Techniques 8 Level Lift Bleach (Bonder inside)","description":"\u003ch1\u003e\u003cspan data-mce-fragment=\"1\"\u003eL'Oreal Blond Studio Multi Techniques 8 Level Lift Bleach (Bonder inside)\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan data-mce-fragment=\"1\"\u003eMulti-Techniques 8 Bonder Inside is a lightening powder infused with a bonding complex to maintain the integrity of the hair as it lifts. No extra mixing, no extra time!\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eWith L'Oreal's highest concentration of Citric Acid and Glycine \u003cstrong\u003ecomplex bonds are protected\u003c\/strong\u003e whilst lightening and the creamy texture provides high adherence to the hair with low \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eodour\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e. Multi- Techniques Bonder Inside is suitable for all lightening services including open air techniques such as balayage. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBlonder\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e: Neutralizes as it lifts 8 levels\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFaster\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e: Lightens and protects in one step\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eStronger\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e: Bonding Complex maintains the integrity of the hair\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLift:\u003c\/strong\u003e 8 Levels\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eDevelopment time: \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch2\u003eBalayage: 30-50 minutes depending on desired result\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eFoil Highlights: 30-50 minutes depending on desired result.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDo not use heat.\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eGlobal On-Scalp: 30-50 minutes depending on desired result.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDo not use heat. Do not cover.\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eApplication:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch2\u003eBalayage: Hand paint or use a planchette.\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eFoil Highlights: For a more defined highlight result, use your choice of accessory: Easi-Mèche,\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eGlobal On-Scalp Lightening: Divide the hair into thin sections. Apply mixture evenly and generously\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":32143606022214,"sku":"BS060051","price":31.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/814451_0.webp?v=1686230859"},{"product_id":"loreal-serie-expert-vitamino-colour-shampoo","title":"L'OREAL SERIE EXPERT VITAMINO COLOUR SHAMPOO *NEW*","description":"\u003ch1\u003eL'OREAL SERIE EXPERT VITAMINO COLOUR SHAMPOO\u003c\/h1\u003e\n\u003csection class=\"product-stage-see-more\" data-page-section=\"ProductPage header\"\u003e\n\u003cdiv class=\"block-one\"\u003e\n\u003cdiv class=\"left-container\"\u003e\n\u003cdiv class=\"pdp-slide-container\"\u003e\n\u003cdiv class=\"swiper-container gallery-thumbs swiper-container-initialized swiper-container-horizontal swiper-container-free-mode swiper-container-thumbs\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-visible swiper-slide-next\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"right-container\"\u003e\n\u003cdiv class=\"detail-container\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eVITAMINO COLOUR SHAMPOO is our number 1 shampoo for coloured hair.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis lightweight professional shampoo is designed to make your colour last longer, for up to 8 weeks.*\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eThe professional formula contains resveratrol, a powerful anti-\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eoxydant\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e inspired by skincare.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eHair colour appears brighter, more radiant and shiny and hair feels lighter, more manageable and soft to touch.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003csection class=\"presentation\" data-page-section=\"ProductPage description\"\u003e\n\u003cdiv class=\"wrap\"\u003e\n\u003cdiv class=\"pdp-second-container\"\u003e\n\u003cdiv class=\"left-container\"\u003e\n\u003cdiv class=\"LP_accordion_container\"\u003e\n\u003cdiv class=\"LP_accordion_body1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"L'Oreal","offers":[{"title":"300ml","offer_id":39369028894790,"sku":"SE400400","price":11.75,"currency_code":"GBP","in_stock":true},{"title":"1500ml","offer_id":39369028927558,"sku":"SE400401","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIE_EXPERT_RANGE_1.png?v=1624271051"},{"product_id":"loreal-serie-expert-vitamino-colour-conditioner-new","title":"L'OREAL SERIE EXPERT VITAMINO COLOUR CONDITIONER *NEW*","description":"\u003ch1\u003eL'OREAL SERIE EXPERT VITAMINO COLOUR CONDITIONER\u003c\/h1\u003e\n\u003csection class=\"product-stage-see-more\" data-page-section=\"ProductPage header\"\u003e\n\u003cdiv class=\"block-one\"\u003e\n\u003cdiv class=\"left-container\"\u003e\n\u003cdiv class=\"pdp-slide-container\"\u003e\n\u003cdiv class=\"swiper-container gallery-thumbs swiper-container-initialized swiper-container-horizontal swiper-container-free-mode swiper-container-thumbs\"\u003e\n\u003cdiv class=\"swiper-wrapper\"\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-visible swiper-slide-next\"\u003e\n\u003ch2\u003e\u003cspan\u003eVitamino colour conditioner is a conditioner for coloured hair, specifically designed to protect and hydrate colour.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e \u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eWhen used with the shampoo, colour lasts longer, for up to 8 weeks.*\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e \u003c\/h2\u003e\n\u003ch2\u003e\n\u003cspan\u003eThe professional formula contains resveratrol, a powerful anti- \u003c\/span\u003e\u003cspan\u003eoxydant\u003c\/span\u003e\u003cspan\u003e inspired by skincare.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e \u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eHair colour appears brighter, more radiant and shiny and hair feels lighter, more manageable and soft to touch\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detail-container\"\u003e\n\u003ch1\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e \u003c\/h2\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003csection class=\"presentation\" data-page-section=\"ProductPage description\"\u003e\n\u003cdiv class=\"wrap\"\u003e\n\u003cdiv class=\"pdp-second-container\"\u003e\n\u003cdiv class=\"left-container\"\u003e\n\u003cdiv class=\"LP_accordion_container\"\u003e\n\u003cdiv class=\"LP_accordion_body1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"L'Oreal","offers":[{"title":"200ml","offer_id":39369036202054,"sku":"SE410400","price":13.25,"currency_code":"GBP","in_stock":true},{"title":"750ml","offer_id":39369036234822,"sku":"SE410401","price":20.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIE_EXPERT_RANGE_2.png?v=1624271840"},{"product_id":"loreal-serie-expert-vitamino-colour-masque-mask-new","title":"L'OREAL SERIE EXPERT VITAMINO COLOUR MASQUE MASK *NEW*","description":"\u003ch1\u003eL'OREAL SERIE EXPERT VITAMINO COLOUR MASQUE MASK *NEW*\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eVitamino colour mask (masque) is a haircare mask for coloured hair, specifically designed to protect and nourish colour.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e \u003c\/h2\u003e\n\u003ch2\u003e\n\u003cspan\u003eThe professional formula contains resveratrol, a powerful anti- \u003c\/span\u003e\u003cspan\u003eoxydant\u003c\/span\u003e\u003cspan\u003e inspired by skincare.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e \u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eThis creamy mask is suitable for normal-thick coloured hair.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e \u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eHair colour appears brighter, more radiant and shiny and hair feels lighter, more manageable and soft to touch.\u003c\/span\u003e\u003c\/h2\u003e\n\u003csection data-page-section=\"ProductPage description\" class=\"presentation\"\u003e\n\u003cdiv class=\"wrap\"\u003e\n\u003cdiv class=\"pdp-second-container\"\u003e\n\u003cdiv class=\"left-container\"\u003e\n\u003cdiv class=\"LP_accordion_container\"\u003e\n\u003cdiv class=\"LP_accordion_body1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"L'Oreal","offers":[{"title":"250ml","offer_id":39369040068678,"sku":"SE420400","price":17.95,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":39369040101446,"sku":"SE420401","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIE_EXPERT_RANGE_4.png?v=1624272276"},{"product_id":"loreal-serie-expert-vitamino-color-10-in-1-multi-benefit-spray-new-1","title":"L'OREAL SERIE EXPERT VITAMINO COLOR 10 IN 1 MULTI BENEFIT SPRAY *NEW*","description":"\u003ch1\u003eL'OREAL SERIE EXPERT VITAMINO COLOR 10 IN 1 MULTI BENEFIT SPRAY *NEW*\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eThis professional 10 in 1 spray is a multi-benefit spray designed for coloured hair.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eJust 1 spray give you the following benefits:\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e1 - Protection against heat up to 230°C\/450°F degrees \u003cbr\u003e2 - Shine \u003cbr\u003e3 - Softness \u003cbr\u003e4 - Smoothness of hair fiber \u003cbr\u003e5 - Detangling \u003cbr\u003e6 - Facilitates blow-dry \u003cbr\u003e7 - Hydration \u003cbr\u003e8 - Anti-breakage \u003cbr\u003e9 - Anti-split ends \u003cbr\u003e10 - Anti-frizz \u003c\/h2\u003e\n\u003ch2\u003eThis multipurpose spray can be used before the cut, before blow-drying or in touching up\u003c\/h2\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":39369146859590,"sku":"SE420416","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIEEXPERTRANGE_6.png?v=1624286087"},{"product_id":"loreal-serie-expert-vitamino-color-acidic-sealer-400ml-new","title":"L'OREAL SERIE EXPERT VITAMINO COLOR ACIDIC SEALER 400ml *NEW*","description":"\u003ch1\u003eL'OREAL SERIE EXPERT VITAMINO COLOR ACIDIC SEALER 400ml *NEW*\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eThis professional express rinse-out lotion is the ideal treatment to use on every colour client.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e \u003cspan\u003eAfter the colour service, shampoo the hair twice and apply the acidic sealer to the mid lengths and ends. Emulsify and rinse immediately.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e \u003cspan\u003eThe Acidic Sealer treatment has PH 4.5 technology, meaning the hair is rebalanced after the colour service and the colour is locked in for longer.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e \u003cspan\u003eWhen used with the \u003c\/span\u003e\u003cspan\u003eVitamino\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eColor\u003c\/span\u003e\u003cspan\u003e haircare range, colour is protected from fading for up to 8 weeks.*\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e \u003cspan\u003eThink of this treatment as your ‘top coat of shine’ for every colour service. Hair is instantly softer, smoother and 6x more shinier straight after application.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eAfter shampooing with Vitamino Color Shampoo, apply the acidic rinse directly on your lengths. Shake well before use. Emulsify and rinse immediately and thoroughly.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":39369148530758,"sku":"SE530400","price":25.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIEEXPERTRANGE_7.png?v=1624286559"},{"product_id":"loreal-serie-expert-silver-shampoo-new","title":"L'Oreal Serie Expert Silver Shampoo","description":"\u003ch1\u003eL'Oreal Serie Expert Silver Shampoo \u003c\/h1\u003e\n\u003ch2\u003e\n\u003cspan\u003eShowcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. The neutralising system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWhen hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones. The deep purple shampoo helps to neutralise these tones maintaining your blonde or white colour. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFormula helps deliver toning results while  nourishing and protecting the hair fibre, giving a boost of shine.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAllergy alert test before use. Apply evenly to towel-dried hair. Lather. Rinse thoroughly. In case of contact with eyes, rinse them immediately. Wash your hands after use.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFor best results, use in conjunction with L’Oréal Professionnel Série Expert conditioner or masque. \u003c\/span\u003e\n\u003c\/h2\u003e","brand":"L'Oreal","offers":[{"title":"300ml","offer_id":39369933652038,"sku":"SE400406","price":11.75,"currency_code":"GBP","in_stock":true},{"title":"1500ml","offer_id":39369933684806,"sku":"SE400407","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIE_EXPERT_RANGE_9.png?v=1624354459"},{"product_id":"loreal-serie-expert-silver-conditioner-new","title":"L'Oreal Serie Expert Silver Conditioner *NEW*","description":"\u003ch1\u003eL'Oreal Serie Expert Silver Conditioner *NEW*\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eInfused with Ceramides and Babassu oil, the Silver Neutralising Cream is the perfect lightweight treatment to provide softness \u0026amp; shine to hair. \u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eFormulated with violet and blue pigments, it enhances white, grey and light blonde hair and contrasts yellow undertones.\u003c\/span\u003e\u003c\/h2\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":39369935323206,"sku":"SE410404","price":13.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIEEXPERTRANGE_10.png?v=1624354636"},{"product_id":"loreal-serie-expert-metal-detox-shampoo-new","title":"L'Oreal Serie Expert Metal Detox Shampoo","description":"\u003ch1\u003eL'Oreal Serie Expert Metal Detox Shampoo \u003c\/h1\u003e\n\u003ch2 class=\"t_desc\"\u003e\u003cstrong\u003eOur Pre-treatment is a patented technology with Glicoamine.\u003cbr\u003eHaircare that neutralises excess copper in the hair.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 class=\"t_desc\"\u003e\n\u003cstrong\u003eUp to 87% less breakage.\u003c\/strong\u003e\u003csup\u003e2\u003c\/sup\u003e\u003cbr\u003e\u003cstrong\u003eReliable colour results on hair with excess copper.\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003ch2 class=\"t_desc\"\u003e\u003cstrong\u003eCompatible with other colour and lightener brands.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eOur research has shown that excess copper\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ecan leave your hair more prone to breakage when\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ewhen colouring and pre-lightening.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 class=\"t_desc\"\u003eThe level of metal in hair varies, depending on hair porosity and on the water quality where we live.\u003c\/h2\u003e\n\u003ch2 class=\"t_desc\"\u003eIt's not a problem for people's health. But excess copper can be a risk during colour, balayage or lightening services.\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eOur pre-treatment is enriched with 10% Glicoamine.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 class=\"t_title\"\u003eCharlotte Feltin.\u003c\/h2\u003e\n\u003ch2 class=\"t_desc\"\u003eHead of L'Oréal Haircare Laboratories\u003c\/h2\u003e\n\u003cdiv class=\"ctn_blocquote\"\u003e\n\u003ch2\u003e\n\u003cimg class=\"v_blocquote blocquote_start\" src=\"https:\/\/www.lorealprofessionnel.com\/int\/-\/media\/Master\/MetalDetox_AOX\/images\/v_blocquote-left.png\" alt=\"\"\u003e\u003cspan\u003e \"\u003c\/span\u003eThanks to our collaboration with the loannina University, we identified a perfect molecule: Glicoamine.\u003cbr\u003eit is the only active agent small enough to trap and neutralize metal inside the fiber.\u003cbr\u003eFiber integrity is preserved and the oxidant gets to fully do its job.\"\u003cimg class=\"v_blocquote blocquote_end\" src=\"https:\/\/www.lorealprofessionnel.com\/int\/-\/media\/Master\/MetalDetox_AOX\/images\/v_blocquote-right.png\" alt=\"\"\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"300ml","offer_id":39369935945798,"sku":"SE400423","price":16.95,"currency_code":"GBP","in_stock":true},{"title":"1500ml","offer_id":39369935978566,"sku":"SE400424","price":30.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIE_EXPERT_RANGE_11.png?v=1624355276"},{"product_id":"loreal-serie-expert-metal-detox-masque-treatment-new","title":"L'Oreal Serie Expert Metal Detox Masque Treatment *NEW*","description":"\u003ch1\u003eL'Oreal Serie Expert Metal Detox Masque Treatment *NEW*\u003c\/h1\u003e\n\u003ch2 class=\"t_title\"\u003e\n\u003cspan\u003eMetal Detox anti-deposit protector mask protects the fiber from particle deposits after any colour, balayage or lightening service.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMetal inside the fiber can create both a risk of breakage and can negatively impact colour results during colour, balayage and lightening services.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis rich cream mask bring cosmeticity and helps prevents new particles from coming back.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2 class=\"t_title\"\u003e• Anti-\u003cspan\u003e \u003c\/span\u003edeposit protector\u003c\/h2\u003e\n\u003ch2 class=\"t_claim\"\u003e• PROFESSIONAL MASK\u003c\/h2\u003e\n\u003ch2\u003e• Helps prevent new particles from coming back.\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"250ml","offer_id":39369941188678,"sku":"SE420414","price":19.95,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":39369941221446,"sku":"SE420415","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIE_EXPERT_RANGE_14.png?v=1687516728"},{"product_id":"loreal-serie-expert-metal-detox-treatment-spray-500ml-new","title":"L'Oreal Serie Expert Metal Detox Pre-Treatment Spray 500ml *NEW*","description":"\u003ch1\u003eL'Oreal Serie Expert Metal Detox Pre-Treatment Spray 500ml *NEW*\u003c\/h1\u003e\n\u003ch2\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eExcess copper inside the fiber can create both a risk of breakage and can negatively impact colour results during colour, balayage and lightening services. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Metal Detox pre-treatment helps to neutralise excess copper inside the fiber and protect it before colour, balayage or lightening services. The perfect preparation before any colour service. Because the formula penetrates inside the fiber, the colour result is even and hair is intensely shiny.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUNIQUE EXPERIENCE: Liquid texture spray. No rinse. No impact on service protocol.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis haircare range can be used with other colour and lightening brands. For best results, use with L'Oréal Professionnel Paris colour.\u003c\/span\u003e\n\u003c\/h2\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":39369960620102,"sku":"SE420418","price":55.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIEEXPERTRANGE_16.png?v=1624357120"},{"product_id":"loreal-serie-expert-pro-longer-shampoo-new","title":"L'OREAL SERIE EXPERT PRO LONGER SHAMPOO *NEW*","description":"\u003ch1\u003eL'OREAL SERIE EXPERT PRO LONGER SHAMPOO\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eThis shampoo for long hair helps to thicken your long hair whilst making it visibly healthier and stronger looking.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e \u003cspan\u003eWhen used with the Pro Longer conditioner for long hair, there is a 95% hair breakage reduction and split ends are reduced visibly by 17%*.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e \u003cspan\u003eThe Filler A-100 technology used is patented to L'Oréal \u003c\/span\u003e\u003cspan\u003eProfessionnel\u003c\/span\u003e\u003cspan\u003e, and it works by penetrating the \u003c\/span\u003e\u003cspan\u003efiber\u003c\/span\u003e\u003cspan\u003e core to plump and thicken the hair from the inside. \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eAmino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch2\u003e94% hair breakage reduction*\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003e17% visible split ends reduction*\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003e5x shinier hair\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection data-page-section=\"ProductPage description\" class=\"presentation\"\u003e\n\u003cdiv class=\"wrap\"\u003e\n\u003cdiv class=\"pdp-second-container\"\u003e\n\u003cdiv class=\"left-container\"\u003e\n\u003cdiv class=\"LP_accordion_container\"\u003e\n\u003cdiv class=\"LP_accordion_body1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":57095719911808,"sku":"SE400420","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/prolonger1500mlsh.webp?v=1730728919"},{"product_id":"loreal-serie-expert-pro-longer-conditioner-new","title":"L'OREAL SERIE EXPERT PRO LONGER CONDITIONER *NEW*","description":"\u003ch1\u003eL'OREAL SERIE EXPERT PRO LONGER CONDITIONER *NEW*\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eThis conditioner for long hair helps to make your long hair thicker and visibly healthier and stronger looking.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e \u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eWhen used with the Pro Longer shampoo for long hair, there is a 95%* hair breakage reduction and split ends are reduced visibly by 17%*.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e \u003c\/h2\u003e\n\u003ch2\u003e\n\u003cspan\u003eThe Filler A-100 technology used is patented to L'Oréal \u003c\/span\u003e\u003cspan\u003eProfessionnel\u003c\/span\u003e\u003cspan\u003e, and it works by penetrating the \u003c\/span\u003e\u003cspan\u003efiber\u003c\/span\u003e\u003cspan\u003e core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch2\u003e94% hair breakage reduction*\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003e17% visible split ends reduction*\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003e5x shinier hair\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal","offers":[{"title":"200ml","offer_id":39370777985094,"sku":"SE410409","price":13.25,"currency_code":"GBP","in_stock":true},{"title":"750ml","offer_id":39370778017862,"sku":"SE410410","price":20.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIE_EXPERT_RANGE_19.png?v=1624436909"},{"product_id":"loreal-serie-expert-pro-longer-mask-masque-new","title":"L'OREAL SERIE EXPERT PRO LONGER MASK MASQUE *NEW*","description":"\u003ch1\u003eL'OREAL SERIE EXPERT PRO LONGER MASK MASQUE *NEW*\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eThis hair mask for long hair helps thicken long hair for visibly healthier and stronger looking  lengths.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e \u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eWhen used with the Pro Longer shampoo and ends-filler treatment for long hair, split ends are reduced visibly by 66%.*\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e \u003c\/h2\u003e\n\u003ch2\u003e\n\u003cspan\u003eThe Filler A-100 technology used is patented to L'Oréal \u003c\/span\u003e\u003cspan\u003eProfessionnel\u003c\/span\u003e\u003cspan\u003e, and it works by penetrating the \u003c\/span\u003e\u003cspan\u003efiber\u003c\/span\u003e\u003cspan\u003e core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch2\u003e32% visible split ends reduction\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003e66% visible split ends reduction\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"250ml","offer_id":39370786504774,"sku":"SE420410","price":17.95,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":39370786537542,"sku":"SE420411","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIE_EXPERT_RANGE_21.png?v=1624437227"},{"product_id":"loreal-serie-expert-pro-longer-liquid-concentrate-filler-new","title":"L'OREAL SERIE EXPERT PRO LONGER LIQUID CONCENTRATE FILLER *NEW*","description":"\u003ch1\u003eL'OREAL SERIE EXPERT PRO LONGER LIQUID CONCENTRATE FILLER *NEW*\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eThis treatment is for clients who want to grow longer, thicker hair.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e \u003cspan\u003eThe Filler A-100 technology used is patented to L'Oréal \u003c\/span\u003e\u003cspan\u003eProfessionnel\u003c\/span\u003e\u003cspan\u003e, and it works by penetrating the \u003c\/span\u003e\u003cspan\u003efiber\u003c\/span\u003e\u003cspan\u003e core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e \u003cspan\u003eThis in–salon treatment for long hair visibly reduces split ends by 66%* and the hair feels and looks thicker and more plump from the very first application. There is also a single dose (15ml) application so your clients can continue the routine at home, between salon visits.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e *Instrumental test using shampoo, conditioner and ends filler concentrate\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch2\u003eEnds filling from first application*\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eLong lasting cumulative results*\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003e66% visible split ends reduction*\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":57095719879040,"sku":"SE530403","price":26.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIE_EXPERT_RANGE_24.png?v=1624437626"},{"product_id":"loreal-serie-expert-pro-longer-leave-in-renewing-cream-new","title":"L'OREAL SERIE EXPERT PRO LONGER LEAVE IN RENEWING CREAM 150ml *NEW*","description":"\u003ch1\u003eL'OREAL SERIE EXPERT PRO LONGER LEAVE IN RENEWING CREAM 150ml *NEW*\u003c\/h1\u003e\n\u003ch2\u003eRevive and refresh your long hair with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eL'Oréal Professionnel Serié Expert Pro Longer Lengths Renewing Cream\u003c\/strong\u003e, formulated for those with a lustrous mane that’s suffering from thinning ends.\u003c\/h2\u003e\n\u003ch2\u003eDesigned to protect and restore, the hair cream boasts both a pollution and heat shield of up to 230 degrees, helping to keep strands in better condition when using straightening and curling tools.\u003c\/h2\u003e\n\u003ch2\u003eEnriched with Filler A-100 technology, an exclusive blend of amino acids, hair will have a plumper, fuller appearance thanks to nourishment that acts beneath the surface, helping to create an appearance of thickness that seems revitalised.\u003c\/h2\u003e\n\u003ch2\u003eBecause growing and maintaining long hair can mean skimping on cuts, the blow-dry cream offers a visible reduction in split ends by 43%*, leaving locks looking sleek, shiny and smooth.\u003c\/h2\u003e\n\u003ch2\u003e*Instrumental test.\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":39370803347526,"sku":"SE420419","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIEEXPERTRANGE_25.png?v=1624437870"},{"product_id":"loreal-serie-expert-liss-shampoo-new","title":"L'OREAL SERIE EXPERT LISS UNLIMITED SHAMPOO *NEW*","description":"\u003ch1\u003eL'OREAL SERIE EXPERT LISS UNLIMITED SHAMPOO *NEW*\u003c\/h1\u003e\n\u003ch2\u003eAre you looking for frizz-free smooth hair? Try this smoothing shampoo for rebellious hair. This shampoo purifies the hair and keeps it under control and feeling incredible to touch. Enjoy glossy, frizz-free looking hair result for up to 4 days*.\u003c\/h2\u003e\n\u003ch2\u003eUse the complete range to get our best results on your hair.\u003c\/h2\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003ci\u003e*Instrumental test Liss Unlimited Shampoo, Masque and Leave-in cream vs classic shampoo.\u003c\/i\u003e\u003c\/h2\u003e","brand":"L'Oreal","offers":[{"title":"300ml","offer_id":39370822451270,"sku":"SE400421","price":11.75,"currency_code":"GBP","in_stock":true},{"title":"1500ml","offer_id":39370822484038,"sku":"SE400422","price":25.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIE_EXPERT_RANGE_26.png?v=1624439520"},{"product_id":"loreal-serie-expert-liss-unlimited-mask-masque-new","title":"L'OREAL SERIE EXPERT LISS UNLIMITED MASK MASQUE *NEW*","description":"\u003ch1\u003eL'OREAL SERIE EXPERT LISS UNLIMITED MASK MASQUE *NEW*\u003c\/h1\u003e\n\u003ch2\u003eAnti-frizz\u003cstrong\u003ehair mask\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eThis luscious smoothing hair mask nourishes the feel of the hair and protects your hair fibre against the look of frizz. Try luxuriously bathing your hair in nourishment, smoothing the look of its surface and providing an effective humidity protection.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv class=\"column cols-4\"\u003e\n\u003cul\u003e\n\u003cli\u003eAnti-frizz effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003ePurifies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eSoft feeling hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch2\u003e \u003c\/h2\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":57095719846272,"sku":"SE420412","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/SERIE_EXPERT_RANGE_28.png?v=1624439793"},{"product_id":"loreal-professionnel-serie-expert-blow-dry-fluidifier-blowdry-cream-with-heat-protection-150ml-new","title":"L'Oréal Professionnel Serie Expert Blow-Dry Fluidifier Blowdry Cream with Heat Protection 150ml *NEW*","description":"\u003ch1\u003eL'Oréal Professionnel Serie Expert Blow-Dry Fluidifier Blowdry Cream with Heat Protection 150ml *NEW*\u003c\/h1\u003e\n\u003ch2\u003e\n\u003cb\u003eMULTI-BENEFIT TREATMENT: one action for 10 benefits:\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003e- 1-heat protection up to 230 °C\/ 450 °F*\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 2- anti-frizz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 3-shape control\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 4-blow-dry facilitation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 5-formula reactivation to reshape with heat tools at 150 °C\/ 300 °F (minimum)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 6-shine\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 7-anti-breakage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 8-nourishment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 9-smoothness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 10-discipline\u003c\/span\u003e\u003cbr\u003e\u003ci\u003e*Instrumental test.\u003c\/i\u003e\u003cbr\u003e\u003cprofessional formula=\"\"\u003e: contains thermo-reactive agent. 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