{"title":"La Riche Directions","description":"\u003cp\u003eBold. Bright. Beautiful. \u003c\/p\u003e","products":[{"product_id":"directions-pastel-pink","title":"Directions Hair Colour","description":"\u003ch1\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eDirections is a user-friendly semi-permanent hair colour. The easy to follow instructions and simple application process help you create the ultimate look with ease.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003eThis pot contains enough colour for normal shoulder length hair. 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cruelty-free\u003c\/li\u003e\n\u003cli\u003eConditioning, cleansing formula for maximum shine\u003c\/li\u003e\n\u003cli\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"La Riche","offers":[{"title":"Default Title","offer_id":57358955544960,"sku":"DIRBA","price":2.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/Screenshot_2026-02-05_165539-removebg-preview.png?v=1770310603"},{"product_id":"directions-semi-permanent-hair-colour-bloodstone","title":"Directions Semi Permanent Hair Colour | Bloodstone","description":"\u003ch3\u003eDirections Semi Permanent Hair Colour | Bloodstone\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA deep, rich brown with red undertones that smoulder beneath the surface, Bloodstone adds a bold, multi-dimensional twist to classic dark brown hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThe colour on the pot is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe rich naturals range provides even coverage and contains a deep-conditioning formula, that nourishes hair from the first application.\u003c\/p\u003e\n\u003cp\u003eGood to know:\u003c\/p\u003e\n\u003cul class=\"text-sm\/5.5 list-disc marker:text-black\/60 font-medium text-black\/60 pl-4 space-y-1 lg:text-base\/6\"\u003e\n\u003cli\u003eEach pot contains 100ml semi-permanent hair colour\u003c\/li\u003e\n\u003cli\u003e100% vegan-friendly and cruelty-free\u003c\/li\u003e\n\u003cli\u003eConditioning, cleansing formula for maximum shine\u003c\/li\u003e\n\u003cli\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"La Riche","offers":[{"title":"Default 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life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThe colour on the pot is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe rich naturals range provides even coverage and contains a deep-conditioning formula, that nourishes hair from the first application.\u003c\/p\u003e\n\u003cp\u003eGood to know:\u003c\/p\u003e\n\u003cul class=\"text-sm\/5.5 list-disc marker:text-black\/60 font-medium text-black\/60 pl-4 space-y-1 lg:text-base\/6\"\u003e\n\u003cli\u003eEach pot contains 100ml semi-permanent hair colour\u003c\/li\u003e\n\u003cli\u003e100% vegan-friendly and cruelty-free\u003c\/li\u003e\n\u003cli\u003eConditioning, cleansing formula for maximum shine\u003c\/li\u003e\n\u003cli\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"La 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Onyx’s high-shine, jet-black shade delivers flawless coverage and a sleek, mirror-like finish – Perfect for those seeking maximum intensity in every strand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThe colour on the pot is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe rich naturals range provides even coverage and contains a deep-conditioning formula, that nourishes hair from the first application.\u003c\/p\u003e\n\u003cp\u003eGood to know:\u003c\/p\u003e\n\u003cul class=\"text-sm\/5.5 list-disc marker:text-black\/60 font-medium text-black\/60 pl-4 space-y-1 lg:text-base\/6\"\u003e\n\u003cli\u003eEach pot contains 100ml semi-permanent hair colour\u003c\/li\u003e\n\u003cli\u003e100% vegan-friendly and cruelty-free\u003c\/li\u003e\n\u003cli\u003eConditioning, cleansing formula for maximum shine\u003c\/li\u003e\n\u003cli\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"La Riche","offers":[{"title":"Default Title","offer_id":57361441816960,"sku":"DIRO","price":2.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/Screenshot_2026-02-06_093826-removebg-preview.png?v=1770370745"},{"product_id":"directions-semi-permanent-hair-colour-sunstone","title":"Directions Semi Permanent Hair Colour | Sunstone","description":"\u003ch3\u003eDirections Semi Permanent Hair Colour | Sunstone\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA luscious copper that sparkles with shimmers of rusty orange in the daylight, Sunstone delivers an umber-earth shine for a beautifully polished result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThe colour on the pot is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe rich naturals range provides even coverage and contains a deep-conditioning formula, that nourishes hair from the first application.\u003c\/p\u003e\n\u003cp\u003eGood to know:\u003c\/p\u003e\n\u003cul class=\"text-sm\/5.5 list-disc marker:text-black\/60 font-medium text-black\/60 pl-4 space-y-1 lg:text-base\/6\"\u003e\n\u003cli\u003eEach pot contains 100ml semi-permanent hair colour\u003c\/li\u003e\n\u003cli\u003e100% vegan-friendly and cruelty-free\u003c\/li\u003e\n\u003cli\u003eConditioning, cleansing formula for maximum shine\u003c\/li\u003e\n\u003cli\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"La Riche","offers":[{"title":"Default Title","offer_id":57361451385216,"sku":"DIRSS","price":2.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/Screenshot_2026-02-06_094143-removebg-preview.png?v=1770370980"}],"url":"https:\/\/ultimatehb.co.uk\/collections\/la-riche-directions.oembed","provider":"Ultimate Hair and Beauty","version":"1.0","type":"link"}