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Melanin Gap Filler Technology fills gaps from lost melanin and reinjects colour inside the hair fibre. Hair is balanced and 30% more conditioned for healthier-looking hair and natural looking results*. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAll shades are intermixable for truly personalised colour results. The acidic gel-crème texture ensures easy mixing, application and rinsing.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003e6 weeks of gloss colour*\u003c\/li\u003e\n\u003cli\u003e3x more shine*\u003c\/li\u003e\n\u003cli\u003eUp to 70% grey coverage\u003c\/li\u003e\n\u003cli\u003e100% true-to-tone colour\u003c\/li\u003e\n\u003cli\u003eUp to 92% natural origin ingredients**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e*Consumer \u0026amp; instrumental tests\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e**Maximum percentage of naturality across all shades in the range\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease note, new shades will be added in due course as the brand transitions over from Dia 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