{"title":"Ash SS25","description":"","products":[{"product_id":"elgon-moda-styling-hair-colour","title":"Elgon Moda \u0026 Styling Hair Colour 125ml","description":"\u003cdiv class=\"row sqs-row\" id=\"yui_3_17_2_1_1585564245630_89\"\u003e\n\u003cdiv class=\"col sqs-col-6 span-6\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-101c7db6bfa7847fe7b5\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003ch1 style=\"text-align: center;\"\u003e\u003cstrong\u003eElgon Moda \u0026amp; Styling Hair Colour 125ml\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cstrong\u003eSTRONGLY PIGMENTED COLOR\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e125 ml - 1:1\u003c\/h3\u003e\n\u003cp\u003eModa \u0026amp; Styling is Elgon’s permanent cosmetic oxidation cream colour for a rich and decisive effect.\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp\u003ecolors chosen for their strength and their vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e102 shades\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIDEAL FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp\u003ethose who want a rich and decisive color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ethose looking for a personalized service and a specific coverage solution for each type of hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ethe salon that wants to optimize costs, guaranteeing two coloring services with just one tube.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eADVANTAGES\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMaxi-dose of color\u003c\/strong\u003e provides a more intense, shinier and longer-lasting color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSilker Complex 3®\u003c\/strong\u003e is a complex of silk proteins obtained from silk fibers and synthetic polymers: it forms a protective film on the scalp and a hydrophobic barrier on the hair shaft that protects the color from fading due to washing and provides shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAntioxidants\u003c\/strong\u003e keep the color stable over time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eParaben free\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDermatologically tested\u003c\/strong\u003e in the Chelab laboratory (Italy) accredited by ACCREDIA and operating in compliance with the UNI CEI EN ISO\/IEC 17025:2005 standard\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"col sqs-col-6 span-6\" id=\"yui_3_17_2_1_1585564245630_88\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-4f9a85783d8be603d7a7\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1585564245630_87\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1585564245630_86\"\u003e\n\u003cdiv class=\"image-caption\"\u003e\n\u003cp class=\"\"\u003e125 ml tube. Large enough for 2 full applications on long hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"sqs-block-image-figure\n              intrinsic\" id=\"yui_3_17_2_1_1585564245630_85\"\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_7_1427212252806_8753\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1585564245630_118\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper\n          layout-caption-hidden\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1585564245630_117\"\u003e\n\u003cfigure class=\"sqs-block-image-figure\n              intrinsic\" id=\"yui_3_17_2_1_1585564245630_116\"\u003e\n\u003cdiv class=\"image-block-wrapper\n                lightbox\n                \n          \n        \n                has-aspect-ratio\" data-animation-role=\"image\" data-description=\"\" data-lightbox-theme=\"dark\" id=\"yui_3_17_2_1_1585564245630_115\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\"\u003e\n\u003cdiv class=\"col sqs-col-12 span-12\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1579551756338_73687\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003ch3\u003eHOW TO USE\u003c\/h3\u003e\n\u003cp class=\"\"\u003ePrepare the customer by spreading the barrier cream along the face’s outline.\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eWear disposable gloves\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eSpread the haircolor mixture evenly onto dry, unwashed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eRinse thoroughly with lukewarm water at the end of the processing time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eProceed with the 3-step post-coloring process\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003ePurify the scalp with the gentle cleanser\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eWash the hair using the post-coloring shampoo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\"\u003eMoisturise the hair using the post-coloring mask\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Elgon","offers":[{"title":"0\/0 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- Platinum Ash Pearl Blonde","offer_id":39272460582982,"sku":"EG011017","price":5.75,"currency_code":"GBP","in_stock":true},{"title":"10\/23","offer_id":32023261937734,"sku":"EG011023","price":5.75,"currency_code":"GBP","in_stock":true},{"title":"10\/27","offer_id":32023261413446,"sku":"EG011027","price":5.75,"currency_code":"GBP","in_stock":true},{"title":"10\/31","offer_id":32023262101574,"sku":"EG011031","price":5.75,"currency_code":"GBP","in_stock":true},{"title":"10\/38","offer_id":32027707408454,"sku":"EG011038","price":5.75,"currency_code":"GBP","in_stock":true},{"title":"12\/0","offer_id":39789933658182,"sku":"EG010120","price":5.75,"currency_code":"GBP","in_stock":true},{"title":"12\/1","offer_id":39791854846022,"sku":"EG010121","price":5.75,"currency_code":"GBP","in_stock":true},{"title":"12\/72","offer_id":39789934608454,"sku":"EG011272","price":5.75,"currency_code":"GBP","in_stock":true},{"title":"ARANCIO 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Its strong violet pigment tones down unwanted yellow, light blonde or streaked hair. \u003c\/h3\u003e\n\u003ch3\u003eThe combination of Fanola No Yellow Shampoo and Mask has been blowing stylists away with the stunning, long-lasting results that it creates - in only a few minutes. \u003c\/h3\u003e\n\u003ch3\u003eFanola No Yellow Mask is suitable for bleached, blonde, streaked or grey hair. Formulated with a special violet pigment that neutralises undesired yellow reflections, leaving hair soft, shiny and silky.\u003c\/h3\u003e\n\u003ch3\u003eBest used with the Fanola No Yellow Shampoo, Fanola No Yellow Mask is ideal to restore health and vitality to hair. This fast-acting mask is designed to provide extra toning to hair that needs it, and is suitable for bleached, blonde, streaked or grey hair.\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan\u003eWhat are the features and benefits of Fanola No Yellow Mask?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch3\u003eNourishing mask for\u003cspan\u003e blonde \u003c\/span\u003ehair \u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eUse after No Yellow Shampoo for extra toning, or on alternate weeks with shampoo\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eHydrates, conditions and nourishes \u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eCreates a protective film that rejects yellow tones \u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eAcidic pH \u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eSilk Proteins and Pressed Grape enhance softness and shine \u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eSpecial violet pigments help to neutralise brassiness\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eCruelty-free\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003e350ml\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWith deeply conditioning and nourishing ingredients, this mask will protect blonde hair from brassy and yellow tones, while treating dryness and damage. Silk Proteins enhance softness and shine, while Pressed Grape Extract hydrates, and gives hair antioxidant protection.\u003c\/h3\u003e\n\u003ch3\u003eWith an acidic pH of 3.3-3.7, Fanola No Yellow Mask seals the hair cuticle, and creates a protective violet film on strands that rejects yellow reflections. Special violet pigments help to counteract any remaining yellow tones, for brighter blonde and grey hair.\u003c\/h3\u003e\n\u003ch3\u003eSuitable for all hair types and textures, Fanola No Yellow Mask helps to restore hydration and touchability to blonde hair that is damaged and dry. Ashy blonde tones are protected and brightened, and brassiness is neutralised.\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan\u003eWhen should I use Fanola No Yellow Mask?\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003eFor hair with stubborn yellow tones, Fanola No Yellow Mask can be used directly after the No Yellow Shampoo. It can also be used on alternating weeks - tone with shampoo one week, and with the mask on the other week.\u003c\/h3\u003e","brand":"Fanola","offers":[{"title":"Default Title","offer_id":57095722631552,"sku":"SU420050","price":7.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/products\/fanolamasknoyewllow.jpg?v=1613054134"},{"product_id":"osmo-super-silver-no-yellow-shampoo","title":"Osmo Super Silver No Yellow Shampoo","description":"\u003ch3\u003eOsmo Super Silver No Yellow Shampoo\u003c\/h3\u003e\n\u003cp\u003eOsmo Super Silver No Yellow Shampoo is an intense formula specifically designed for use on super-lightened, grey or bleached hair. It is 100% sulphate free, making it gentler and kinder on the hair and is ideal for use on hair extensions. It transforms hair colour to reveal silver\/ash tones for a more even colour balance.\u003c\/p\u003e\n\u003cp\u003eCan be used as a toner after the bleaching process to help neutralise any unwanted warm tones. 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It's specially formulated for use on super-lightened, grey or bleached hair.\u003c\/p\u003e\n\u003cp\u003eIt's an\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eintensely hydrating, sulphate-free treatment\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat leaves hair feeling nourished, healthy and more radiant. Suitable for use on both natural and synthetic hair, No Yellow Mask\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ecombats unwanted brassy tones\u003c\/strong\u003e.\u003cstrong\u003e \u003cspan\u003eDesigned to help remove unwanted yellow hues and change hair colour to the perfect ash or silver tone. Osmo Super Silver formula contains super violet pigments that are suitable for use on natural and synthetic hair types.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing, simply apply to hair and leave in for as long as is needed.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in 3 sizes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Osmo","offers":[{"title":"75ml","offer_id":55968913949056,"sku":"065186","price":2.49,"currency_code":"GBP","in_stock":true},{"title":"400ml","offer_id":55968913981824,"sku":"065187","price":6.4,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":55968914014592,"sku":"065188","price":13.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/files\/SuperSilverMask-1000ml-Front.png?v=1747215836"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2463\/3113\/collections\/Facebook_Assets_-_2025-07-02T154731.084.jpg?v=1751467874","url":"https:\/\/ultimatehb.co.uk\/collections\/ash-ss25\/permanent-hair-colour.oembed","provider":"Ultimate Hair and Beauty","version":"1.0","type":"link"}